A2P 10DLC Registration With Mass Texting Service

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The Federal Government and national phone carriers want to know who is sending text messages across carrier networks and what types of messages are being sent in an effort to reduce and prevent spam. To protect American citizens from being inundated with spam, the government requires businesses and organizations to register in order to be able to send text messages through applications like Mass Texting Service. This page will help you understand more about what A2P 10DLC registration is and how you can register with Mass Texting Service.

What Is A2P Messaging?

The United States Government segments types of messaging into two distinct classifications: P2P (person-to-person) and A2P (application-to-person) messaging. Person-to-person messages are texts sent from one phone to another phone. When a text is sent from a software application like Mass Texting Service instead of a phone, it’s considered application-to-person messaging. 

Because P2P messaging requires a human to manually send a text, it is not regulated under the Telephone Consumer Protection Act. On the other hand, A2P messages are regulated by the Federal Government and wireless carriers like AT&T and Verizon treat texts differently depending on whether they are P2P messages or A2P messages.

What Is A 10DLC?

10DLC stands for 10-digit long code and it refers to a type of phone number format. A 10-digit long code phone number is a standard 10-digit number that is used by businesses and organizations to send SMS or MMS communications. 10-digit long code numbers are local numbers and are registered differently than toll-free numbers and shortcode numbers. 

10DLC numbers are governed by both the Cellular Telecommunications Industry Association and the Federal Communications Commission. The numbers support a wide variety of messaging features and can be used for many different types of communications. 10DLC numbers support two-way texting, text reminders, automated texts, text blasts, alert texts, and more.

Understanding A2P 10DLC Campaign Registration

As a result of regulations placed on A2P messaging and 10DLC numbers, registration is required to send texts from applications like Mass Texting Service. It used to be that you could send texts from applications with an unregistered number, but your text would have a higher risk of being filtered. Now, all texts sent from an unregistered number through an application are blocked. Therefore, you need to register before you can use Mass Texting Service to send texts to contacts.  The A2P 10DLC registration system requires registration of two different components: your brand and your campaign type. 
  • Brand: Businesses need to identify who they are to carrier networks so that networks know who texts are coming from. 
  • Campaign Type: Businesses need to identify what kind of text campaigns they’ll be sending so that carriers know what types of messages are being sent. 

While these components are two separate things, you don’t have to register for them separately. We make things easy by allowing you to apply for registration for your brand and your campaign type at the same time with our in-app verification form. The registration process typically takes 1-2 weeks, so we encourage you to start the process as soon as you sign up for an account to be able to start sending texts as soon as possible.

How To Register For A Text Campaign With Mass Texting Service

When you sign up for a paid account with Mass Texting Service a banner will appear at the top of the app with a link to complete A2P 10DLC registration. The link will take you to a form to fill out within the app. You can also find a “Become A Verified Sender” link in the “Profile” tab, which will take you to the form.

Once you fill out the form, the information you provide will be sent to our telecommunication partners for vetting and registration will be provided through The Campaign Registry. Mass Texting Service does not play any role in vetting or approving your registration. However, our team can assist you with filling out the form or troubleshooting if vetting fails.

Needed Information For Registration

There is some information you’ll need to gather ahead of time to prepare to complete the verification form. The form will ask you for the following information: 

  1. Whether you’re messaging on behalf of a business or using the application for personal use. 
  2. Legal company name 
  3. Country
  4. EIN number (if applicable)
  5. Business type (LLC, corporation, sole proprietorship, non-profit)
  6. Company type (public, private, non-profit, government)
  7. Industry
  8. Website URL
  9. Physical address
  10. First and last name
  11. Email address
  12. Phone number
  13. Job title
  14. Job position
  15. Types of texts you plan to send
  16.  How contacts opt-in for texts

You’ll notice EIN is requested. This field is optional. If you don’t have an EIN, you’ll be able to apply for registration as a sole proprietor. The entire verification form can be completed in less than 10 minutes.

Once you fill out the form, the information you provide will be sent to our telecommunication partners for vetting and registration will be provided through The Campaign Registry. Mass Texting Service does not play any role in vetting or approving your registration. However, our team can assist you with filling out the form or troubleshooting if vetting fails.

Campaign Use Cases

As previously mentioned, carriers need to know what types of texts you’ll be sending to contacts. This registration isn’t open-ended. Carriers have segmented types of messages into 11 different use cases. You will need to select the use case that best fits the types of messages you plan to send. All of the use cases along with brief descriptions of each use case can be found below. 

  • 2FA Texts: Any authentication or account verification such as OTP
  • Account Notification Texts: Notifications about the status of an account or related to being a part of an account
  • Customer Care Texts: Support, account management, and other avenues of customer interaction
  • Delivery Notification Texts: Information about the status of a delivery
  • Fraud Alert Messaging Texts: Messaging about potential fraudulent activity such as spending alerts
  • Higher Education Texts: Message campaigns from colleges, universities, and other educational institutions.
  • Marketing Texts: Promotional content such as sales and limited-time offers
  • Mixed Texts: A campaign that covers multiple use cases such as Customer Care and Delivery Notifications.
  • Polling & Voting Texts: For conducting polling and voting, such as customer surveys. This campaign type pertains to non-political content and can’t be used for political texts. 
  • Public Service Announcement Texts: PSAs to raise audience awareness about a given topic
  • Security Alert Texts: Notification of a compromised system (software or hardware related)

The most accurate use case for most businesses will likely be the mixed text use case. Businesses often use mass texting software to send a combination of different texts including marketing texts, customer support texts, and account notifications.

Fees Associated With Registration

There are fees associated with vetting and registration. There is a one-time registration fee of $19 that will be charged when you submit your verification form in the app. There are also monthly costs associated with your registration, but Mass Texting Service covers these costs through your subscription so that you don’t have to pay any additional fees after registration. 

The one-time fee is charged by our telecommunication partners and The Campaign Registry for vetting and registration. Mass Texting Service will charge $19 to your account so that you can do everything through our app, but we do not mark up the cost or earn any money from these fees. The fees are passed on directly to the institutions handling vetting and registration. The $19 fee can be broken down into two separate charges: 

  • $15 vetting fee: This fee is charged by our telecommunication partners. Each application you submit will cost $15 to vet. You should only have to submit one application unless your application is denied.
  • $4 registration fee: This fee is charged by The Campaign Registry to register your brand.

What Happens If The Registration Fails?

While most applications are accepted the first time they’re submitted, it is possible that your campaign may fail vetting. If your campaign fails, you won’t be able to get a refund for your $15 vetting fee. This fee is non-refundable. There is no limit on the number of times you can apply for registration. You will have to submit a new application to be re-vetted. There will be an additional $15 fee for each application you submit. 

If you fail vetting, we encourage you to reach out to the Mass Texting Service team and we can help you troubleshoot why the registration may have failed to help you with your next application.

How A2P 10DLC Trust Scores Work

A2P 10DLC throughput is allocated in the United States based on trust scores. Throughput is a measure of how quickly your text is received by your contacts after you send it. Trust scores are assigned on a scale of 0 to 100 and are assigned upon A2P 10DLC registration. The higher your trust score is, the faster your messages are sent to contacts. 

Trust scores are assigned based on data consistency and organization size. You’ll receive a low trust score if there are discrepancies between what you submitted in your application and the information associated with your business registration. You’ll also receive a low trust score if your organization has a small brand footprint.

Using The Mass Texting Service Trial

Mass Texting Service offers a free 7-day trial. When you sign up for a trial account registration is not required. You’ll only be able to become a verified sender when you sign up for a paid account. During your 7-day trial, you’ll only be able to send texts to the phone number you create and verify your account with. 

The trial account is primarily designed to give you an opportunity to become familiar with the app and its capabilities and to see what texts sent from Mass Texting Service would look like. You will not be able to engage in any form of text marketing or business messaging until you sign up for a paid account.

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